What is Exceptional Customer Service? with Examples & Helpful Tips

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On the other, they’ll represent the needs and thoughts of customers to your company. For example, it doesn’t behoove the customer to receive a long- winded explanation on the ins-and-outs of solving a particular bug. On one side, they’ll be the voice of your company to your customers. That means they have to have a practiced grasp on how to reduce complex concepts into highly digestible, easily understood terms.

Excellent customer service means going beyond meeting your customer’s basic needs.

After each customer service interaction, a survey is sent to the customer requesting feedback on the support they received. Most CSAT surveys also include a follow-up question asking for more detail. You could accurately say that interaction alone was an excellent customer experience. After the girl’s mother posted the interaction online, it started a mass frenzy to have the name changed.

Responding to every inquiry and the smallest comment helps your customer support team develop good habits. It becomes common practice to treat every comment with the same level of urgency and empathy. These companies performed a service that was outside of their normal operations.

Hospitality & Tourism customer-centric approaches to restore travel confidence

Your support staff should have the ability to address all these questions. But, it’s especially crucial between your business and your customers. That’s when you have an opportunity to gain even more business, and happy, loyal customers.

customer service excellence definition

If you don’t respond or can’t provide adequate support, the customer may be reluctant to do business with you again. Rising resolution rates can indicate the effectiveness of your customer support team, making this operational metric worth your time. After all, customer service reps usually understand the importance of satisfied customers; often the real problem lies with logistics, IT, or some other back-end function that isn’t meeting frontline colleagues’ needs. When that’s the case, efforts to retrain customer-facing employees may waste time and generate frustration. So include everyone in service training, and focus special attention on internal service providers. Many companies needed to shift the ways they worked with customers, for example, by providing alternative digital experiences when it was not safe for physical stores to be open.

Tips for Upgrading Your Customer Experience

If a customer has to contact support, it’s usually because there’s a problem. Making them exert effort to solve their problem (issue repetition, channel-switching, repeated contact) is what causes them to switch to a competitor. The concept turns the traditional management pyramid on its head. Front-line employees are at the very top and are supported by middle and upper management so that they can serve customers well. Training is not just about teaching your employees about your product.

customer service excellence definition

That means they need to intuit not just what went wrong, but also what action the customer was ultimately after. But customers don’t want to have to jump through hoops to get help. In fact, 96% of customers who’ve customer service excellence definition had a high-effort experience report being disloyal in the future (compared to just 4% of customers who found it easy to get help). The post on Facebook has been shared over 78,000 times and has over 100,000 likes!


You do the market research to understand who your target audience is, how to connect with them and sell your products. Till then you can only guess the advantages and flaws of your products. Taking such initiative and getting in touch with the customer while he is facing some issues is a great way to make him understand that you are serious about your job and want to solve the problem as soon as possible. Maintaining this level of attentiveness is what sets a top-performing service organization apart from others. Every customer is different, so do his choice and preference.

Looking to the hospitality industry, customers of hotels that get the entire customer journey right may be 61 percent more willing to recommend those hotels than customers of hotels that just focus on touchpoints. Your interviewer is asking what customer service means to you, so feel free to add in a personal anecdote about a time you experienced really good customer service or when you provided really good customer service. Another way that service excellence improves revenues and profitability is through the benefits of word-of-mouth marketing.

How to Attain Customer Service Excellence: 8-Stage Approach

You need to provide a consistent customer experience for all customers. Exceeding the expectations of a single customer will not influence the opinion of other customers. They have two teams, one that responds to issues (Heroes and Warriors) and one that proactively reaches out to customers (Community Champion) to show support.

  • Creating personas is a helpful way to understand who your users are, what motivates them, and ultimately what they need.
  • However, for the level of service to become exceptional, the solutions must exceed the customer’s expectations.
  • Here’s how to create an excellent customer service experience that can win over any customer.
  • SAP Hybris found that 52% of customers chose quick replies as the most critical attribute of good customer service.
  • Perhaps empathy — the ability to understand and share the feelings of another — is more of a character trait than a skill.
  • They told there was no need to pay and said, “Merry Christmas!
  • We involved everybody on all our sites—3,000 people—talking about where we were going and how to get there.

You should also continue to review the online reputation of your business. Regularly analyze customer reviews, complaints, and feedback on online platforms, such as social media sites and online review sites. For example, a passenger was recently preparing to board a flight and tweeted his disappointment in not grabbing a Starbucks coffee before takeoff.

Unleash Your Competitive Edge: Why Outsourcing Shopify Customer Service Is Essential

The more engaged your employees are, the more likely they are to improve customer relationships and boost sales. There is a deep connection between employee experience and customer experience. Happy customers make happy employees, just as happy employees make satisfied customers. People are talking about your business whether you like it or not.

What is Exceptional Customer Service? with Examples & Helpful Tips